Who we are
Astridia is a trade and investment firm that specializes in helping enterprises create sustainable growth through successful expansion into international, domestic and new markets.
We offer a wide range of business solutions to help companies succeed in new and existing markets. These include: Events Consultancy and Planning, Market Research, Investment Services, Business Development Strategy and Execution, Partner Search for New Markets, Trade Missions for Existing Markets, Public Relations and Media Relations Services.
Our DNA
Integrity
We have an uncompromising commitment to civility and ethical behaviour. We play by the rules and do the right thing.
Accountability
We are accountable to our clients, our colleagues, and the communities where we work. Our actions reflect on the entire company, and when problems occur, we take responsibility for fixing them.
Excellence
We demand of ourselves the highest technical and professional standards. We celebrate innovation, learning, and service. We have an unwavering desire to “stretch,” as individuals and as an organization.
Agility
We will remain agile. We value agility in our decision-making; in our planning; and in our delivery. We are entrepreneurial in spirit, with a flat organization structure that allows us to respond quickly and meaningfully to new growth opportunities within our existing businesses or to entirely new opportunities that we create for ourselves.
Value Creation
We will always deliver value, to all of our stakeholders. For our clients, this means the best solution at a reasonable price. For our employees, this means a chance to grow within a growing company. For our partners, this means a focus on thriving together. And for our owners, this means profitable growth.
Astridia's commitment to the Sustainable Development Goals
We work as partners with public and private actors across Africa to create a sustainable world where every person has the opportunity to live a healthy and productive life.
These 17 interrelated goals represent an ambitious agenda to achieve a sustainable future by 2030. Astridia strives to be involved in all, especially those highlighted.
Goal 4 – Quality Education
Goal 5 – Gender Equality
Goal 8 – Decent Work & Economic Growth
Goal 10 – Reduced Inequalities
Goal 17 – Partnerships For The Goals